Free Shipping in Canada over $70


Your Cart is Empty

  • May 07, 2024 4 min read

    Ingredient Deep Dive: Super Soft

    We spent years on the quest to create a solution for men struggling with dry, frizzy, scratchy, uncomfortable beards. Our standards were high, and we knew we would only be happy once we could offer a product that was 100% natural and worked as we envisioned. Our goal was lofty. We wanted a water-based cream that would deeply hydrate (learn about the important differences between hydrating and moisturizing products here), sink into the hair effortlessly without leaving a sticky or greasy residue, and offer a noticeable difference to strand health. Countless hours of research, testing, and refining led us to create Super Soft, a product in which every ingredient is tightly dialled in and one in which we couldn't be more proud to offer to our customers. Behind every drop of this formula lies a story of dedication, passion, and an unwavering commitment to excellence. 

    At the heart of Super Soft are meticulously selected ingredients, each chosen for its unique benefits in nurturing and enhancing your beard. Let's delve into these curated components that make our formula exceptional.


    Water is the cornerstone of hydration in hair and skin products. It acts as a primary ingredient, delivering moisture deep into the hair shaft, ensuring optimal hydration from root to tip. However, H2O's hydrating prowess can only be achieved with the help of other synergistic ingredients. Combining water with complementary ingredients that attract and retain moisture is absolutely crucial to creating a water-based product that works. This is where humectants like glycerin play an important role. By drawing moisture from the environment (in this case, the product itself) and binding it to the hair strands, glycerin ensures a continuous supply of hydration, preventing dryness and promoting flexibility. While water lays the foundation for hydration, the synergistic interaction with humectants and other key components elevates our conditioner's effectiveness, leaving your beard soft and nourished.

    Don't be fooled by the notion that you don't want a product made with water. On the contrary, that's precisely what you need to keep your beard strands and the skin underneath looking its best. It's not just water but the incredible synergistic ingredients that push that water into your follicles and keep them there. This is especially important in dry climates (like the prairies of Canada!)



    Caprylic-capric triglycerides: Derived from coconut oil and glycerin, this ingredient provides a lightweight yet effective emollient, smoothing and softening your beard without leaving any greasy residue.

    Caprylic-capric triglycerides



    Camellia Oleifera Seed Oil: This remarkable oil, extracted from the seeds of the Camellia Oleifera plant, is renowned for its antioxidant-rich composition. Antioxidants help to neutralize free radicals, protecting the beard hair from environmental damage and oxidative stress. Additionally, Camellia Oleifera Seed Oil is abundant in vitamins and nutrients that nourish the hair follicles, promoting healthy growth and enhancing the overall vitality of your beard.


    Glycerin: As mentioned earlier, glycerin is a potent humectant that attracts moisture to the hair and skin, ensuring long-lasting hydration. Its ability to draw moisture from the environment helps to keep the beard soft, supple, and resilient against dryness and brittleness.


    Brassica Alcohol, Brassicyl Valinate Esylate, Brassica GlyceridesDerived from plants, these conditioning agents work synergistically to soften and smooth the beard hair. They help to improve manageability, reducing tangles and frizz for a sleek and polished appearance. Additionally, these ingredients contribute to the beard's overall health by providing essential nutrients and hydration to the hair fibres. 


    Crambe Abyssinica Seed Oil: Extracted from the seeds of the Abyssinian plant, this oil is prized for its high concentration of omega-9 fatty acids. Omega-9 fatty acids help to moisturize and nourish the beard, restoring its natural lustre and softness. This lightweight oil absorbs quickly into the hair shaft without leaving any greasy residue, making it an ideal choice for beard care products.


    Prunus Domestica (Plum) Seed Oil: Extracted from the seeds of the plum fruit, this oil is a powerhouse of nutrients for your beard. Rich in vitamins, antioxidants, and essential fatty acids, plum seed oil deeply nourishes and strengthens the beard hair follicles from within. Its high vitamin E content promotes healthy hair growth and helps to repair damage caused by environmental stressors, such as pollution and UV radiation. The lightweight nature of plum seed oil ensures quick absorption into the hair shaft, leaving the beard soft, smooth, and free from frizz. With regular use, plum seed oil helps to improve the overall texture and condition of the beard, leaving it looking and feeling healthier than ever before.


    Calcium Gluconate: This ingredient is vital in maintaining the skin's health beneath the beard. Calcium gluconate helps to soothe irritation and inflammation, while also supporting the skin's natural barrier function. By keeping the skin beneath the beard nourished and balanced, calcium gluconate contributes to overall beard health and comfort. It also plays an important role in maintaining the natural balance of the skin's pH levels, essential for healthy hair growth. Ensuring the skin's optimal pH, calcium gluconate creates a favourable environment for hair follicle function, encouraging robust and resilient beard growth. Lastly, calcium gluconate is a chelating agent, helping stabilize the formula by binding to metal ions that can cause product degradation or discoloration. Its chelating properties make it a valuable ingredient in products prone to oxidation or other stability issues.


    Caprylhydroxamic Acid, Glyceryl Caprylate: These preservatives derived from coconut oil ensure the stability and shelf-life of our conditioner without compromising its efficacy or safety. They help to prevent microbial growth and spoilage, ensuring that each jar of Super Soft Leave-in Beard Conditioner delivers consistent results with every use.


    So there you have it! Know you know why Super Soft is such a powerhouse. Every ingredient has been meticulously researched, tested, and perfected to ensure maximum benefit for your beard. We spared no effort in pursuing excellence, dedicating years to refining this formula until every component was perfected.

    Leave a comment

    Comments will be approved before showing up.